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Saturday, 26 July 2008
 
 

Avoid A Major Marketing Mistake - Know What Makes You Different

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Avoid A Major Marketing Mistake - Know What Makes You Different

Most companies don't have a clear answer to the question, What is it that makes us unique in the marketplace? Your company's Unique Selling Proposition, often called your USP, answers that question. It is a statement of the key attributes that make your company different from, and better than, your competition.
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