Avoiding the Tchotchke Trap |
In the rare circumstances when promotional product marketing crosses the border to become tchotchke marketing, it is important for any business to understand the life of their promotional product. Let's face it, not all giveaways are appreciated by their intended audience. Especially during large events like seminars, trade shows and conferences, what companies give away as part of their promotional activities can sometimes end up in a dark corner collecting dust, or even worse, the trash bin. This is when your promotional product ends up as a tchotchke - a useless trinket.
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