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Thursday, 24 July 2008
 
 

Being the (Second) Best

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Being the (Second) Best

What if there was a proven strategy you could use to accelerate the growth of your small business and become a strong second choice for your customers in your chosen market. There are many examples of famous brand name companies raking in profits by deliberately trying to be the second choice in a given market, using an "alternative" strategy. For example, Pepsi sells billions of dollars in cola every year, thanks to their strategic decision to stop fighting with Coke over who was number 1 in the cola business.
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