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Thursday, 24 July 2008
 
 

Blair Witch Marketing

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Blair Witch Marketing

What can we learn about marketing from the makers of a low-budget horror flick? It turns out plenty. The makers of The Blair Witch Project have formed a marketing agency that creates "viral buzz" for big-name clients. Find out how they construct addictive mysteries that create massive chatter on message boards and blogs about a client's product.
Read more at: http://ezinearticles.com/?Blair-Witch-Marketing&id=333148.
 
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