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Saturday, 26 July 2008
 
 

Brand Management- Marlboro

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Brand Management- Marlboro

Marlboro's annual sales exceed $15 billion. It is the number two brand in the world after Coca-Cola. And it is a number one cigarette brand. It is a common knowledge that cigarette industry is going downwards, however, Marlboro is only getting stronger at the same time. Every third American chooses to smoke Marlboro. Marlboro is a dominant brand domestically and worldwide.
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