Branding - Perception vs. Reality |
When it comes to the branding process we find that for those that approach it correctly (meaning they treat the brand as more than a logo, name, or color scheme), most miss one very key point. Just because you SAY it's true, doesn't make it true. And, worse yet, just because you BELIEVE it's true, doesn't make it true either.
We often get so wrapped up in what we want our brand to be, we lose sight of what it actually is or how our market perceives it to be. And in branding, the saying "Perception IS Reality" really rings true.
Before you invest time and money resources in promoting the brand identity you've defined, use the following methodology to conduct your own Perception vs. Reality test to be sure your brand perception matches the reality of your market's experience:
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