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Friday, 25 July 2008
 
 

Building Consensus Internally - Avoiding the Pitfalls when Implementing Major Marketing Initiatives

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Building Consensus Internally - Avoiding the Pitfalls when Implementing Major Marketing Initiatives

Okay, you've done it. You've gotten a major marketing initiative approved and now it's time to implement it. Leadership is on board because you used a group approach to arrive at the strategy, and now it will be smooth sailing.
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