Business Card Communication I |
The way you communicate yourself, your contact information and your market are vital in your business card.
Clarity is vital to an effective business card. But clarity, although necessary, is not sufficient to really set your card apart from the rest. If clarity were the only consideration, then the most effective business card imaginable would be a white rectangle that contains your name, your business, and your contact information, and nothing else. If you were handed a business card like this in the real world, you'd more likely than not throw it out without even a second look. That card contains everything a potential client would need to contact you, yes--but why would they? What incentive have you given them?
This brings us to the point of designing an effective business card: designing for communication. If your goal is to bring in ....
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