Business Cards On The Internet II |
It's this aspect of Internet business that uses the targeting abilities of business cards to their fullest advantage. In traditional business, a business card gives you a potential contact in a strategically useful place, nothing more - although that's quite a lot. But with Internet business, your business card not only gives you that contact, but allows him or her - at his or her convenience - to research thoroughly exactly what you can provide, what you've done in the past, and on a fundamental level, just what your business is about. And if your business is in order - as any successful business will be - that's a sure gateway to gaining new clients.
Business cards also eliminate one of the major drawbacks of the Internet: the fact that as vast as your potential audience is, it's limited to those people who are on the Internet enough (and savvy enough with search engines and "portal" sites....
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