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Saturday, 26 July 2008
 
 

Can You Smell Trouble

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Can You Smell Trouble

As a consultant and trainer I'm often called in to new business scenarios. On these occasions it is part of my job to help clients understand how 'big' their opportunity is. What I have observed is that sometimes my client doesn't really understand where their service (or product) fits into the market. Or why people will want it. Or what the price should be. To me, that smells trouble... for my client.
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