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Friday, 16 May 2008
 
 

Co Creation Of The Fiat 500

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Co Creation Of The Fiat 500

The original Fiat 500 car was in production from 1957 to 1974. C.K. Prahalad should still see it as a shining example of company and customer co-operation, collaboration and co-creation. And, it doesn't look like it will stop with the car.
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