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Saturday, 26 July 2008
 
 

Consider The Cause - Creating Value Through Cause Related Marketing

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Consider The Cause - Creating Value Through Cause Related Marketing

Cause Marketing, a strategy commonly used, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a "for profit" business and a "not for profit" organization for mutual benefit.
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