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Saturday, 26 July 2008
 
 

Consistent Marketing Messages Help Develop Trust - Linking With Information Already In The Brain

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Consistent Marketing Messages Help Develop Trust - Linking With Information Already In The Brain

The brain can't pay attention to everything, so the unclear, inconsistent, boring, and emotionally flat messages will be lost -- and consistency is one of the easiest elements of this list to get right. By preloading marketing information into your prospects' minds and then using that information with consistency, you'll be able to tap into a powerful brain function to develop trust and increase comfort level with your important audiences.
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