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Saturday, 26 July 2008
 
 

Create a Unique Selling Proposition to Increase Profits - Part 4 of 12

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Create a Unique Selling Proposition to Increase Profits - Part 4 of 12

In their book Differentiate or Die: Survival in Our Era of Killer Competition, Jack Trout and Steve Rivkin explained chapter by chapter how you can differentiate your business, and how not to. As you work to differentiate your business through your USP and other efforts, this book is a must-read. For the sake of helping you create a USP quickly and easily, I'll name the most relevant chapter titles below, and give a quick explanation of the concepts you need to know to apply them in creating your USP.
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