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Thursday, 24 July 2008
 
 

Data Acquisition: Deciding On Questionnaire Wording

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Data Acquisition: Deciding On Questionnaire Wording

Once the marketing researcher has decided on the specific types of questions and the response formats, the next task is the actual writing of the questions that will be used in the data acquisition process. The process of wording a specific question format requires significant time investment on the part of the researcher.
Read more at: http://ezinearticles.com/?Data-Acquisition:-Deciding-On-Questionnaire-Wording&id=373765.
 
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