Deciding On A Print Number of Business Cards Part I |
You need to know whether you should be printing a couple hundred or a couple of thousand business cards.
Designing a business card is an exercise in imagination. Actually printing a business card, however, is an exercise in economics.
You should have a card that will, all other things being equal, convince a potential contact to actually pick up the phone and contact you. But all other things aren't necessarily equal, and no matter how well-designed and memorable your card is, there's no one hundred percent guarantee that the person you hand it to will contact you about your business. When you think about distributing business cards, it's vital to think in terms of probabilities and aggregates, rather than on handing out fifty business cards and getting fifty new clients overnight.
A good rule of thumb as far as online advertising goes is this: for every two thousand people who visit your website, one will give you money ...
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