Deciding On A Print Number of Business Cards Part II |
Of course, business cards are not online advertising. The fact that you can target your business cards to the people who are most likely to have some positive impact on your business improves your rate of return significantly. And assuming that your cards are good and your distribution is appropriate, you can think in terms of ten to twenty cards for a return-a great improvement on two thousand for one!
However good your distribution and your card, though, the number of cards you should print will depend on the nature of your business. In general, two rules are important to keep in mind:
The more dependent your business is on clients and referrals, the more business cards you should print.
The more money you make per referral, the more business cards you should print.
In order to understand the first rule, consider the different promotional challenges faced by different types of businesses. Take, for ....
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