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Saturday, 05 July 2008
 
 

Developing a Market Penetration Strategy for the Budding Mortgage Broker

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Developing a Market Penetration Strategy for the Budding Mortgage Broker

It is difficult for a new mortgage broker to break into an established industry. Questions arise if it should engage in head-to-head competition with established brokerages. This articles argues for a more peaceable way, focused instead on developing mind share in the target audience and easy access to the broker from potential customers. Personal competence and qualities are highly recommended.
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