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Saturday, 26 July 2008
 
 

Did Apple Create the Best Marketing Campaign Ever for iPhone

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Did Apple Create the Best Marketing Campaign Ever for iPhone

Apple's campaign to introduce the iPhone, which combines a cellphone with an iPod with Internet access, may be the most successful marketing effort ever. Just prior to the product's release, it was estimated that two-thirds of the population of the U.S. was aware of the device.
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