Digital Signage - Marketing Plans and Efforts are Essential - Even for Small Businesses |
The results of a confidential, four-year study of small business owners and their marketing functions by Miser Advertising and Marketing in Carlsbad, CA, have revealed a somewhat disturbing, but entirely understandable, conclusion. Marketing is a "time waster" in the view of most small business owners studied. Too many small business owners see marketing as gobbling up too many limited company resources on a monthly basis and yielding too few results to make it worthwhile, the firm found.
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