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Friday, 25 July 2008
 
 

Direct Marketing - Don't Get Lost in the Details

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Direct Marketing - Don't Get Lost in the Details

Too often, business to business marketing people get caught up in the little details of direct mail instead of honing in on the top factors which determine success: the list, the offer, and the results. For example, are you fussing over whether you should use white or gray paper for a campaign? This decision won't make a bit of difference if you send out your offer to the wrong people or make a bad offer.
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