Does Your Event Have A Big Enough Door? |
As soon as you have planned, designed, organized and advertised a workshop, roadshow, seminar or event that works well, your next priority is to get people through the door. The best advice you will ever receive about putting actual bums on seats at your event is to charge an attendance fee. Those with long experience of running events know this is very basic psychology. If you have to pay for something, it must have value. If something is free it is, by definition, valueless and, even if you book a place, there is no loss if you fail to turn up.
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