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Saturday, 05 July 2008
 
 

Don't Think of Consumers as Targets

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Don't Think of Consumers as Targets

"Target marketing" may be a suitable term for marketers to use among themselves, but consumer groups should never be thought of merely as "targets," as the ultimate focus of this campaign or that marketing effort. Consumers are people. Living, breathing, emotional people. You'll be wiser to identify and target the most significant common emotions of the group - their "hot buttons" - than to target consumers as a group.
Read more at: http://ezinearticles.com/?Dont-Think-of-Consumers-as-Targets&id=374407.
 
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