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Saturday, 26 July 2008
 
 

Downsize the Company and Start with the... Marketing Dept?

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Downsize the Company and Start with the... Marketing Dept?

Often when executive management teams look at downsizing they see big numbers of costs in some departments, with no profit to offset them. Often the marketing department responsible for all sales is like this; it shows up as costs, while the sales department shows up as sales minus costs. Many times marketing is in charge of branding, which is so hard to place a real number on, as it is all Blue Sky and Corporate Goodwill.
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