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Saturday, 17 May 2008
 
 

Driving Marketing Change At Law Firms - A Test of Leadership

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Driving Marketing Change At Law Firms - A Test of Leadership

Although it is never easy to challenge the status quo or achieve fundamental change within an organization - especially at a law firm. Yet change is a fundamental component to success. How does a firm steeped in culture and tradition address these questions? Very carefully. Especially if it is driven by a law firm marketing partner.
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