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Friday, 16 May 2008
 
 

Effective Printed Materials Make Great Trade Show Handouts

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Effective Printed Materials Make Great Trade Show Handouts

You work hard to make an impression with your trade show booth. And you train your staff to say all the right things. But once your visitors are gone there are really only two things connecting them with your company and your products: your follow-up strategy, and your handouts. Will your handouts make it past the waste basket? Have you made them an integral part of your follow-up strategy?
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