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Saturday, 26 July 2008
 
 

Global Marketing: 5 Steps to Succession

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Global Marketing: 5 Steps to Succession

Companies decide to expand their organizations globally and are unsuccessful because they fail to realize one very important thing. They do not change their marketing efforts to adapt to those of another country. Some people feel one country's values, beliefs, culture, economic conditions and competitive conditions are not very different from another. But a message that works in one country can fail miserably in another because countries are very different from each other. Companies need to make variations to their marketing approach when doing business internationally.
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