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Friday, 25 July 2008
 
 

Has Marketing 2.0 Crossed the Chasm?

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Has Marketing 2.0 Crossed the Chasm?

In Geoffrey A. Moore's book, Crossing the Chasm, he identified five categories of customers based on where they are during a product life cycle. This article applies these same categories to identify the cycle of Marketing Professionals' adoption of Marketing 2.0.
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