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Saturday, 26 July 2008
 
 

How Customer Fear Can Undermine the Marketing of a Small Business and Cost You Sales

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How Customer Fear Can Undermine the Marketing of a Small Business and Cost You Sales

A key driver of a lot of people's buying decisions is avoiding the risk that the purchase will go wrong for them. For the new and small business whose products or business are not well known, this can cost you sales. And it makes marketing a small business much harder. This article will explain how risk reduction, or customer fear, works, how you can evaluate its impact on you, and how you can take steps to minimize that impact. And even turn it your advantage.
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