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Saturday, 26 July 2008
 
 

How Long Should Marketers Keep People in the Data Base?

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How Long Should Marketers Keep People in the Data Base?

Too often, marketers remove prospects from the data base too early, particularly when considering the life cycle value of a prospect and their business. Even if your prospect will only make a single purchase over the life cycle, keep this person in the data base until they make a purchase from your company or a competitor. If this prospect repeatedly buys services and products that your business provides, consider keeping them in the data base indefinitely.
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