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Saturday, 26 July 2008
 
 

How Pet Businesses Can Capitalize on Warm Fuzzies - Donate to Animal Charities

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How Pet Businesses Can Capitalize on Warm Fuzzies - Donate to Animal Charities

In my series on marketing in the pet business, I've discussed important trends that make this niche so profitable. Now, I'd like to suggest one more way you can capitalize on America's pet craze: If you donate a portion of your profits-say, to an animal rescue group or wildlife conservation organization-people will feel they're giving vicariously by supporting your business. And people who love animals-and have money to spend on them-also love to give to organizations that support animals. So now you can accomplish three things at once: indulge your passion for animals, make a tidy profit, and support a good cause.
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