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Friday, 16 May 2008
 
 

How to Create a Brand and Outsell Everyone Else!

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How to Create a Brand and Outsell Everyone Else!

I am always amazed (but not surprised) at how many companies I work with don't have a clue of what is their Unique Selling Proposition. Without one (or without knowing it) you become just another commodity company and you might as well make plans on selling out or closing up.
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