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Saturday, 26 July 2008
 
 

How to Defend Your Marketing Budget

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How to Defend Your Marketing Budget

Management's first response to a tight budget is often to reduce expenditures across the organization. Even worse, marketing and communications budgets are often cut more than other departments. But when a nonprofit cuts marketing, it cuts off one of the hands that feeds it. How can you avoid having your budget cut in hard times? Rather than taking a defensive position when faced with budget cuts, proactively respond to your nonprofit's challenges. This article tells you how.
Read more at: http://ezinearticles.com/?How-to-Defend-Your-Marketing-Budget&id=330019.
 
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