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Saturday, 26 July 2008
 
 

How to Design an Effective Marketing and Communications Budget for Your Nonprofit Organization

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How to Design an Effective Marketing and Communications Budget for Your Nonprofit Organization

What percentage of a nonprofit's budget should be spent on marketing and communications? In the for-profit world, it's fairly standard to determine a marketing budget by allocating 10-20% of projected gross revenues to marketing and communications. However, things aren't so black and white in the nonprofit world with our dual bottom line of people and dollars. This article compares the budget percentage approach with the flat dollar approach to help you decide which addresses your nonprofit's needs.
Read more at: http://ezinearticles.com/?How-to-Design-an-Effective-Marketing-and-Communications-Budget-for-Your-Nonprofit-Organization&id=345958.
 
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