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Saturday, 26 July 2008
 
 

How to Effectively Use Product Positioning

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How to Effectively Use Product Positioning

If you look around right now, you'll find that you're surrounded by examples of product positioning. I think anyone would be hard-pressed to ignore the vast benefits it offers. Every commercial on TV is an example of it. If you go to the store, the very look of the containers a product is in reflects the positioning the makers have decided to use.
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