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Saturday, 26 July 2008
 
 

How to Package A Cause To Sell More Products

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How to Package A Cause To Sell More Products

What is "cause marketing" anyway? I think it is a misunderstood concept for the vast majority of people. The definition for this type of campaign came from the Cause Marketing Forum. <> Note: It is not the endorsement of a product by a celebrity to sell more products.
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