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How To Radically Improve Name Recognition Through Storytelling

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How To Radically Improve Name Recognition Through Storytelling

Seth Godin is a marketing genius. I can say this because 1)he is, and 2)I'm in no way affiliated with him or his business. In a recent blog entry of his, he defined marketing as "figuring out how to tell a story that spreads with the resources you've got." Believe it or not, marketing is just another form of story craft, that age old tradition of captivating audiences and committing interesting and entertaining information to memory. Find out what makes a good story, make sure your own story measures up, and then spread that story with the resources you've got.
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