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Friday, 25 July 2008
 
 

How to Use Personas to Connect with Your Target Audiences

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How to Use Personas to Connect with Your Target Audiences

Historically, personas have been used for design of computer hardware and software, particularly web site usability. Now they are being used for marketing and communications planning. Read this article to find out why they have a huge value in the nonprofit marketing arena, and how to put them to work for your nonprofit.
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