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Saturday, 26 July 2008
 
 

How to Waste Your Marketing Dollars

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How to Waste Your Marketing Dollars

How much does a TV commercial cost? I'd imagine it's in the five figures, if not more. Then why are so many marketers happy with less than stellar results from these large advertising budgets? My reasoning: because they haven't done it right yet. Marketers' brains are like plastic-once stretched they don't conform to their old ways. We as consultants need to stretch advertisers' minds toward what is possible.
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