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Friday, 25 July 2008
 
 

I Never Realised What A Lack Of Understand There Was About The Word "Communication"!

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I Never Realised What A Lack Of Understand There Was About The Word "Communication"!

To start with, advertising people tend to think of it as 'message sending', and thus spend hours and hours crafting a message, primarily a 31 second TV Commercial and then arranging for it to be transmitted. Marketing people are moving away from that totally inaccurate picture, however fmcg marketing people still haven't cottoned on to the fact that "you can sell more goods to less people, and still be more effective", that is if you understand the benefits of 'conversations'.
Read more at: http://ezinearticles.com/?I-Never-Realised-What-A-Lack-Of-Understand-There-Was-About-The-Word-andquot;Communicationandquot;!&id=589970.
 
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