Is Marketing an Art or a Science- What the Heck is Marketing Anyway? |
Given that definition, one could say that it is a science and resembles and mimics the natural order of things, both biological and physical sciences. For instance, there are flows, cycles, patterns and just like animals choose their mates or the Earth shifts its patterns or even sub-atomic particles move, so too does marketing. If you watch a virus, sports team, distribution system, flow of energy, light or a battle war plan, it is all the same or so similar that one set of observational skills would indeed allow one to observe another with a high degree of understanding.
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