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Saturday, 26 July 2008
 
 

Is Your Investment In Marketing And Promotion Working?

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Is Your Investment In Marketing And Promotion Working?

Disappointment with the results achieved from marketing and promotion efforts is not an uncommon sentiment. Inquiries and sales don't seem to increase irrespective of how much effort or investment is committed. Is this your experience? There are many reasons why a campaign may not work, but we have found that there is one explanation that is rarely considered. What if your marketing is in fact working, but all the effort is wasted because a critical channel of business communication is not working as effectively as it should?
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