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Saturday, 26 July 2008
 
 

Japanese Marketing Vs Indian Selling

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Japanese Marketing Vs Indian Selling

The article is to highlight the role of marketing which makes a company confident to take a calculated risk & that too in OVERSEAS MARKETS. Read to see & believe how Honda Motor Co. of Japan took such a risk in their overseas market (India) & that too against biggest name in the category viz. Maruti.
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