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Saturday, 17 May 2008
 
 

Know Your Target Market

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Know Your Target Market

Simply put, a market is a group of buyers that are willing and able to buy your product or solution. A market is made up sub-markets or "market segments", market segments are groups of potential buyers who have similar wants, needs, experiences, or problems. In fact, a wise man once said, "There is no market, there are only market segments".
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