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Friday, 25 July 2008
 
 

Lessons From Blockbuster - A UVP Worth Writing Home About

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Lessons From Blockbuster - A UVP Worth Writing Home About

By finding their UVP, now called as "Total Access," Blockbuster was able to completely revamp site and create a user interface that is actually superior to Netflix's. It also forced them to step up their game in getting movies updated on time as well as provide better customer service.
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