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Friday, 25 July 2008
 
 

Market Research - Avoid "Ballpark" Costs

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Market Research - Avoid "Ballpark" Costs

Requesting or providing ballpark cost estimates is a waste of time. Ballpark cost estimates don't help qualitative research suppliers win projects and get repeat business. And they don't help research buyers understand how suppliers will help them solve their research challenges. Here's how and why to avoid this costly mistake.
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