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Saturday, 26 July 2008
 
 

Market Research - What a Concept!

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Market Research - What a Concept!

Maybe the smartest money ever spent by an entrepreneur is to conduct a "concept test" which is basic market research on an offering before you go to market. Concept testing can use qualitative or quantitative research methods; most commonly, qualitative tools such as in-person interviews and focus groups are chosen for their expediency and live feedback.
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