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Saturday, 26 July 2008
 
 

Market Segmentation - Psychographic Method

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Market Segmentation - Psychographic Method

Market segmentation is definitely one of the most significant parts of the marketing process. In this article I will examine the car industry in the UK. We will mostly concentrate on the psychographic method of the segmentation. The weaknesses and strengths of the method will be discussed here. I will also look at several other market segmentation methods in the car industry.
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