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Thursday, 22 May 2008
 
 

Marketing Crash Course: How Response Rates Impact Campaign Costs and Profits

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Marketing Crash Course: How Response Rates Impact Campaign Costs and Profits

When it comes to advertising and marketing your products and services, common sense dictates that the higher the response rate, the better. But just knowing that is not enough. It's important to understand exactly how each additional response can affect your marketing costs and profits. The better your understanding of the potential value of each additional response, the more effort you'll invest into increasing your response rate over time.
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