Marketing Genius - Don't Go Broke While You're Getting Rich |
Anyone can buy customers given enough money or credit, by spending huge amounts of money on advertisements and promotions. Anyone can build their business if given unlimited capital, and many have, using millions of dollars in some instances, of stockholders equity in the process. There is however, another way to go about marketing your business. It is applicable to businesses with limited capital, and also those that have vast cash reserves and wish to continue to grow. It doesn't require you to spend a lot of money, rather it relies on your knowledge about what motivates people to buy something or choose one product over another.
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